![]() “Back to the drawing board asap.”Įmily M Austen, founder and CEO of PR agency Emerge, agreed. It’s just too similar to that ghastly Swastika-lite one,” said Martin Ballantine, MD of fmcg PR firm Piracy Corporation. “I’m not suggesting they replace it with a sunflower, or change the name, but they’ve got to ditch that style of Z. ![]() Social media users and the marketing community quickly spotted the style of the Z on the new logo closely resembled the so-called ‘Zwastika’ used by Russian forces invading Ukraine. Last week, The Grocer reported Ocado Zoom would soon be rebranded to Zoom by Ocado and its logo changed to a white letter Z on a pink circle. Ocado is tweaking its planned new logo for rapid service Zoom, after it drew comparisons to the Z symbol used by Russia on its invading military vehicles and pro-invasion propaganda. Social media users quickly spotted Ocado’s new Zoom logo closely resembled that used by invading Russian forces in Ukraine ![]()
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February 2023
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